Tesla Dominating U.S. Luxury Vehicle Market — Top Seller

The United States luxury market is still dominated by Tesla, far overtaking traditional leaders BMW and Mercedes-Benz. Tesla doesn’t disclose […]


The United States luxury market is still dominated by Tesla, far overtaking traditional leaders BMW and Mercedes-Benz. Tesla doesn’t disclose its exact sales figures. Still, current estimates indicate that the automaker outsold its closest rival in the luxury vehicle segment by more than 100,000 units, which is also a significant victory for the U.S. auto market.

According to the Automotive News Research and Data Center, Tesla reportedly delivered 114,000 vehicles in the third quarter, a 47 percent increase from the same period last year. Based on that estimation, Tesla outsells German automaker BMW by around 112,050 automobiles, even though sales of high-end luxury vehicles have climbed all year.

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The third quarter saw a 7.1 percent increase in total premium brand sales to 539,807 units. The luxury sector’s increase during the year is demonstrated by the fact that, in comparison, the general auto industry stayed flat in the quarter. The supply for luxury automakers is also becoming better, according to assessments by Cox Automotive.

According to the data, as of September 26, the average luxury dealer supply was 47 days, up from the average of 44 days for the previous month. Aside from Tesla, two other German automakers, BMW and Mercedes-Benz, have swapped during the year as having the second-best sales in the luxury sector. Mercedes staged a comeback to pass BMW in the second quarter after trailing it for more than a year. However, BMW regained the top spot in Q3. The fact that Tesla has secured the top rank among premium auto sellers suggests that it will beat the German manufacturers, which have dominated the American market for over a decade, handily this year. In the United States, BMW only sold 6,900 electric cars, more than 4,300 of which were sold in the third quarter.

According to data from INSIDEEVs, the Tesla Model 3 and Model Y will be the company’s best-selling vehicles in 2022, with deliveries up 40% over the first half of 2017. Tesla mixes the Model 3 and Model Y data because they use the same platform, with the key distinction being that the Model 3 is a sedan and the Model Y is a hatchback that resembles a crossover.

In addition, the Model 3 is $19,000 less expensive and has a slightly faster acceleration to 60 mph and more range, but the Model Y is bigger and has more space inside for both passengers and freight. The Model 3 sedan is ideal for drivers looking for an EV for their daily commute, while the Model Y, with its SUV-like passenger and cargo room, is a superior option for a family EV.

The automaker credited its U.S. market for some of the acceleration in its sales and the forecast of growth for the rest of the year in Spartanburg, South Carolina. We used our home field advantage, according to BMW North America’s head of sales Shaun Bugbee. The Model Y leads sales in the United States and internationally, but the company is still a long way from Tesla’s vehicle sales.